Bridges of the Mind Concierge Assessment Services Business Plan

Executive Summary

Our concierge assessment psychology practice, “Bridges of the Mind Concierge Assessment Services”, is a highly specialized service that provides comprehensive neurodevelopmental assessments to clients throughout California and Nevada. We offer personalized, in-person evaluations conducted by licensed psychologists who travel directly to the client’s location, whether that be their home, office, or a location of their choice.

Our unique concierge model addresses the common barriers that prevent people from seeking out psychological services, such as lack of time, transportation issues, and discomfort visiting a clinical setting. By bringing our assessments directly to clients, we provide a convenient, private, and comfortable experience tailored to their needs.

The services we offer include:

Our team of highly trained, licensed psychologists have extensive experience conducting assessments and delivering customized recommendations to support our clients’ personal and professional growth. We are dedicated to providing exceptional care and empowering our clients to achieve their goals.

The Market Opportunity

According to the American Psychological Association, the demand for psychological services continues to rise, driven by increased awareness of mental health and a growing need for personalized, accessible care. However, many individuals face barriers that prevent them from seeking out these services, such as:

Busy schedules and lack of time to visit a traditional clinic
Concerns about privacy and stigma associated with mental health
Difficulty arranging transportation to appointments
Limited access to quality psychological services in certain geographic areas
Increased waiting times

Our concierge model directly addresses these pain points, providing a unique and valuable solution for clients across California and Nevada. By offering in-person assessments at the client’s preferred location, we eliminate the logistical hurdles that often deter people from pursuing the care they need.

Furthermore, our focus on personalized, high-touch service differentiates us from traditional psychology practices and aligns with the growing trend towards personalized, on-demand healthcare solutions.

The Business Model

Bridges of the Mind Concierge Assessment Services operates as a boutique psychology practice arm of Bridges of the Mind Psychological Services, Inc., leveraging a network of licensed psychologists who provide in-person assessments to clients throughout California and Nevada.

Our primary revenue stream includes:

Comprehensive Neurodevelopmental Assessments for the Lifespan: Our core offering, which includes a thorough evaluation, personalized report, and customized recommendations. Prices range from $7,000 to $15,000 per assessment, depending on the scope, complexity, location, and age of the individual.

All Flat Fees Include:

California Assessments within 100 miles of Sacramento:

California Assessments greater than 101 miles of Sacramento:

Nevada Assessments:

** A Non-Refundable deposit of 50% of the fee is due upon scheduling due to complexities of travel schedules and scheduling these highly specialized assessments**

Our concierge model allows us to maintain a lean, scalable operation, with psychologists working remotely and traveling to client locations as needed. This enables us to offer competitive pricing while maintaining high-quality service and a personalized client experience.

The Competitive Advantage

Bridges of the Mind Concierge Assessment Services stands out in the market due to our unique concierge model, specialized expertise, and commitment to exceptional client care. Key competitive advantages include:

1.

Convenient, In-Person Assessments:

By bringing our services directly to clients, we eliminate the barriers that often prevent people from seeking psychological care, such as lack of time, transportation issues, and discomfort in clinical settings.

2.

Specialized Expertise:

Our team of licensed psychologists have extensive experience conducting a wide range of psychological and neuropsychological assessments, including evaluations for autism, ADHD, and learning disorders. We deliver customized, evidence-based recommendations to support our clients’ personal and professional growth.

3.

Personalized, High-Touch Service:

We pride ourselves on providing a bespoke, white-glove experience for every client, tailoring our approach to their unique needs and preferences.

4.

Broad Geographic Coverage:

Our ability to travel throughout California and Nevada allows us to serve clients in both urban and rural areas, addressing the lack of access to quality psychological services in certain regions.

5.

Reputation for Excellence:

As we establish our presence in the market, we will leverage our track record of success and positive client testimonials to attract new business and solidify our position as the premier concierge assessment psychology provider in our target region.

Marketing

Here are some key ways Bridges of the Mind Concierge Assessment Services can effectively promote and market its services to high earners, influential people, and other affluent clients:

1. Targeted Digital Advertising:

Leverage data-driven digital advertising platforms to reach high-income individuals and decision-makers through channels like LinkedIn, Facebook, and Google.
Create targeted ad campaigns highlighting the convenience, privacy, and personalized expertise of the concierge assessment services.
Partner with lifestyle publications, blogs, and influencers that cater to affluent audiences to drive awareness and credibility.

2. Exclusive Partnerships and Referral Networks:

3. Experiential Marketing Events:

Host private, invitation-only events and workshops that showcase the expertise and capabilities of the Bridges of the Mind team.
Collaborate with luxury venues, hotels, and other high-end establishments to co-host exclusive events that attract the target demographic.
Leverage these events to facilitate one-on-one consultations and build personal connections with prospective clients.

4. Thought Leadership and Media Presence:

Position the Bridges of the Mind psychologists as industry experts through bylined articles, podcast appearances, and speaking engagements at relevant conferences and events.
Leverage the founders' expertise and reputation to secure media placements in publications and outlets that resonate with high-net-worth individuals.
Develop a robust social media presence, particularly on platforms like LinkedIn, to showcase the company's capabilities and thought leadership.

5. Personalized Concierge-Level Client Experience:

Ensure every aspect of the client experience, from the initial inquiry to the final report delivery, is tailored to the unique needs and preferences of each individual.
Assign a dedicated client success manager to each high-profile client, providing a whiteglove, concierge-level service.
Leverage client feedback and testimonials to drive word-of-mouth referrals and build a reputation for excellence among the target audience.

By implementing a multi-faceted marketing strategy that emphasizes the exclusivity, convenience, and personalized nature of the Bridges of the Mind Concierge Assessment Services, the company can effectively attract and retain a clientele of high earners, influential individuals, and other affluent segments.

The Team

Bridges of the Mind Concierge Assessment Services is founded by Dr. Erika Frieze, a licensed clinical psychologist with over 16 years of experience conducting comprehensive psychological and neuropsychological assessments. Dr. Erika Frieze will serve as the Chief Executive Officer, leveraging her expertise and industry connections to drive the company’s strategic vision and growth.

To support our expansion across California and Nevada, we will assemble a team of 2-4 licensed psychologists with specialized expertise in various areas, of neurodevelopmental assessments for the lifespan, specifically in the areas of autism, ADHD, and learning disorders. These psychologists will work remotely and travel to client locations as needed, ensuring a consistent, high-quality experience for all of our clients.

In addition, we will hire an additional administrative staff to manage client scheduling, billing, and other operational tasks, allowing our psychologists to focus on delivering exceptional care.

The Path Forward

With our unique concierge model, specialized expertise, and commitment to personalized service, Bridges of the Mind Concierge Assessment Services is poised to become the premier provider of assessment psychology services in California and Nevada. Our strategic priorities for the next three years include:

Establish a strong presence in the California and Nevada markets, leveraging strategic partnerships and targeted marketing to attract a growing client base.
Expand our team of licensed psychologists to provide comprehensive coverage across our target regions, ensuring we can meet the increasing demand for our services.
Continuously refine our service offerings and delivery model to better address the evolving needs of our clients, while maintaining our reputation for excellence.
Explore opportunities for geographic expansion and the introduction of new service lines.

By executing on this plan, Bridges of the Mind Concierge Assessment Services will solidify its position as the go-to provider of concierge assessment psychology services, empowering clients across California and Nevada to achieve their personal and professional goals.